Working in the construction industry has received a negative connotation recently. Whether it's because a four-year degree isn't mandatory or because it often falls under the category of 'blue-collar work,' people are often taught to regard the industry as the one you turn to only if you can find work elsewhere. But that negative spin means a lot of people don't know anything about the industry, which gives you a valuable opportunity. Here's how to take advantage of it:

Advertise comprehensive services to individual consumers.

Whether someone wants an extension built onto their house or they want an outdoor hardscape in their backyard, they often don't want it built piece by piece. Instead, most individual homeowners are looking for a single price tag and someone else who can handle all the details. Becoming a licensed general contractor who can manage all of the construction details for complete projects makes you valuable to customers who just want it done. Even if you aren't licensed to perform the services yourself or you don't know how to complete a particular aspect, you can hire third-party services and contractors. But being that main point of contact, who knows how each part works and how the whole works together, is profitable.

Find a niche with high demand but little competition.

Specialized construction work is already regarded as more technical, and so more expensive, than general construction. Electricians who are familiar with installing smart automation systems are valuable, and electricians who can replace older circuit boxes and wiring with safer, newer equipment can charge even more. So stay on the cutting edge of what homeowners and commercial properties are starting to demand. Not only does that remove the risk of falling behind in the industry, it means you can set your own prices because no one else is doing the work.

Go to Arizona Contractor License Center for the training programs to stay ahead of the curve and the licenses to take on clients with authority.